WEB DESIGN & DEVELOPMENT PROGRAM DESCRIPTION

Web designers are the creative genius behind the graphic concept and usability of a website, as well as the creator of related pieces such as online campaigns, newsletters, advertising banners and beyond. Today, web designers are expected to wear many hats, both artistic and technical. They must understand the client’s vision and bring that vision to life. They must be capable of delivering outcomes based on a client’s requirements such as: sitemaps, information architecture, user experience design, user interface, and visual identity.

The Web Design program at MADE prepares students for success in this complex market. The program is rooted in technical training across diverse platforms while emphasizing creativity and aesthetics. The curriculum covers website conceptualization and creation, web design publishing tools, coding, scripting languages, interface design and information architecture. Fundamental elements of interface and user experience design are explored, as well as crucial knowledge related to the development of a web project: paid and organic search optimization, community management, web marketing, and digital project management. MADE’s curriculum revolves around two areas: the project design (analyze competition, define the concept, create a proposal) and project deployment (HTML, CSS, JavaScript). There is a focus on graphic design, branding and marketing throughout the program to enable students to create relevant content for web projects and effectively market themselves as designers.

Upon completion of the Web Design program, students will have a competitive portfolio including a fully functional website and other digital media that can be used to launch a freelance career or seek employment in a variety of industries. MADE is committed to supporting students’ successful entry in the workforce through maintaining connections with professional agencies and by assisting students in acquiring internships.