Event designers are responsible for creating the identity and atmosphere of events including conferences, galas, trade shows, festivals, weddings, fashion shows and corporate functions. Event designers are dynamic individuals on the front line of a client’s public image. It’s their job to create memorable, functional, and visually stunning experiences in a manner that solidifies the client’s brand or vision.
What better place to study event design than in Miami-the glamorous city that attracts businesses from around the globe? Thanks to its strategic location, multicultural identity, unbeatable weather, and bustling tourism industry, Miami has become a mecca for international fairs and conferences, as well as a hotspot for weddings and private events. With classes taught by professional event designers from the local area, students in M.A.D.E’s Event Design program benefit from learning the tools of the trade directly from sources who know “who’s who” and what works in the event business industry in the Miami, South Florida area.
The M.A.D.E Event Design program covers the creative, logistic, and business aspects of a career in event design, with an emphasis placed on making connections with event professionals in the community. Students are trained on all components of the event design process: networking, contract negotiations, ideation, and production of the final outcome.
This includes a deep understanding of aesthetics (branding, color theory, linens, lighting design, food services, staging), technical skills (space planning, graphic design for digital or print, and social media technology), and the ability to meet a project's requirements and restrictions (budget, timeline, safety, and permits). Upon completion of the program, students will be ready to market themselves as freelance event designers and event coordinators or seek entry-level positions in event design companies by specializing in event design production, special events, experiential marketing and event promotions.
- Program Length:
Resume, High School Diploma (or equivalent), Enrollment Agreement
- Career Path:
Event Designer, Event Coordinator, Conference Coordinator, Event Promoter, Experiential Marketing Specialist, Special Events Producer, and Event Director
- Skills & Software:
Photoshop, InDesign, PowerPoint
EVENT DESIGN COURSES
THE BUSINESS OF EVENT DESIGN
The successful event designer is business savvy. Learn the essential business skills needed for prospecting clients, negotiating contracts, budgeting, revenue generation, sourcing vendors, sponsorship activations, and final production and post-event wrap-up.
EVENT PRODUCTION & LOGISTICS
Jump right into the industry in this exciting class that challenges students to produce a real, live event. That, practices conceptualizing, marketing, and coordinating an event in a collaborative setting with your classmates.
Students learn to use Adobe Photoshop and InDesign to produce striking visuals content and signage to aid in the marketing and production of creative events.
EVENT DESIGN PORTFOLIO
This capstone class brings together all areas of knowledge about event design. Students refine a portfolio to use in jumpstarting their professional careers.
CAREERS & OUTCOMES
A skilled event designer has access to expansive employment opportunities in the public, private and corporate sectors. For private parties, there is a huge demand for event designers to produce weddings, bar/bat mitzvahs, quinceañera, and more. In the business world, there are even more prospects. Here’s a sampling of some of the types of organizations that hire event planners:
Banking/ Investment groups, Country Clubs, Casinos, Caterers, Chambers of Commerce, Country Clubs, Cruise Lines, Fashion and Consumer Retailers, Florists, Hospitals, Hotels/ Resorts, Museums, Nonprofit Organizations, PR Firms, Theme Parks, Tourism Organizations, Trade Associations, Universities, Just to name a few!