Professionals

Branding for social media

So you think you know what you're brand is? Creating a solid and everlasting brand can be done in no time at all, IF you do it correctly!

Embark on this journey to understanding what stands behind a brand while at the same time researching world famous brands and learning how they became cultural references of the modern world. Understand the importance of Branding and how it can influence your audience. But wait! It doesn't stop there. You will actually work in the creation of your brand and it's assets by defining everything that conforms it, from the abstract ethereal values that sustain it, to the communication strategy that defines its behaviour on multiple media types. This workshop will provide you with guided assistance so you can enter the branding world with a clear understanding and an enhanced perception of your purpose and mission, making sure your cause, product or service, stands out among the crowd no matter if it's on the fine print of a catalogue or the fast paced flickering of a mobile phone screen.

WORKSHOP OVERVIEW
 
 
 
 

- Why Brand?
- The Values Behind a Brand
- Understanding the Brand I want
- Brand Portfolio & Architecture
- Brand Strategies
- Perceptions of Quality
- Brand Marketing Approach
- Brand Imagery – Designing your Brand Identity
- Brand Output for the Digital Arena
- Other Aspects of the Branding Process

BRANDING FOR SOCIAL MEDIA WORKSHOP INFORMATION

Email us for starting dates and additional details of the workshops workshops@miamiartsdesign.com

Dates

Class once per week on Wednesday for 6 weeks.

Start Date: June 21st 2017
5:30 PM - 8:30 PM (3 hours)

Cost: $450 (Ask about our payment options.)

Lab Fee

Included

Requirements

none

Lab Fee

Included

Complementary Workshop

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BRANDING FOR SOCIAL MEDIA WORKSHOP HIGHLIGHT

Learn how to catapult your business on social media through our workshop. Students learn best practices to develop a solid brand by analyzing case studies on successful companies. Students are then challenged to apply these brand development techniques through targeted exercises that introduces students to topics such as hybrid branding, brand voice, color palette, brand language and guidelines.

BRANDING FOR SOCIAL MEDIA WORKSHOP STUDENT PROFILE

This workshop is great for anyone interested understanding the importance of creating a brand, someone who wants to learn the advantages and benefits of having a identity and brand presence on social media platforms. Small business owners, brand ambassadors, aspiring influencers, freelancers, social media managers will learn how to define their brand and prepare to launch it on social media. If you have any questions, please email us at: workshops@miamiartsdesign.com

 

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